custodian

Turn your product into a self-running online store.

I build your store, find your customers and answer them. You ship the orders.I build your store and find your customers. You ship the orders.

Works with:
14 day free trial, no credit card required.14 day free trial, no credit card required.
milo-rituals.comBuilding MILO’s store…Store ready ✓Example · built from one product photoBuilt from one product photo
miloShopOur storyCart (0)
MILO raspberry gummies on a limestone pedestal

A little ritual. A taste of raspberry.

MILO raspberry gummies, made for the moments you make your own.

Explore product →

Meet MILO, a brand built with Custodian.

MILO sent me one photo, taken on a phone. I turned it into a beautiful store and started posting on social media on day one.

mmilo.rituals
A hand holding the milo jar on a sunny terrace
milo.rituals A moment for yourself, with a taste of raspberry. #YourDailyRitual
m8.4K3121.1KShare
@milo.rituals

A raspberry moment, just for you 🍓

♫ original sound – milo.rituals
m
MILO <hello@milo-rituals.com>to me
9:41
Welcome to MILO
milo jar and raspberry gummies, flat lay
milo
Your new ritual starts here.
Discover your ritual →
Start my store for free →

Put your marketing on autopilot, or approve each post yourself.

Meet MILO, a brand built with Custodian.

MILO is a sample brand I created from a single product photo. Here’s what I’d do with yours, step by step.

Product

One photo received

Brand

Name, tone, palette

Store

Storefront and product page

Content

Post, video and email

Launch

Waiting for your approval

Instagram postReady
A little ritual.
A little raspberry.

A moment for yourself, with a taste of raspberry. #YourDailyRitual

TikTok video · 12 sReady

Made by Custodian’s film engine from 3 MILO photos.

Welcome emailReady
miloto new customers
Your new ritual starts here.

A little raspberry. A moment for yourself. Welcome to MILO.

Discover your ritual →

Here is milo.

  • 1 product$19.90
  • In English, in dollars
  • Shipping $4.90Free from $40 · returns within 14 days
  • Card paymentsStripe · 5 minutes to connect
  • Your addressmilo.shops.custodianstores.com
  • More photosFrom one of yours, I make four more. You keep the ones you like.

Nothing goes online until you say so.

I find your customers.

Your AI team plans the promotion, writes the ad and sets the budget. You approve what goes live, and spending never passes your cap.

Your AI team runs ads, posts on your social channels, and improves your store. You control the ad budget.

9:41●●● ▮
Instagram
mmilo.ritualsSponsored•••
A woman holding the milo jar by a New York apartment window
Shop now›

milo.rituals A little raspberry ritual, right by the window.

MILO’s first ad campaign

Women 25–45 in big US cities like New York, Los Angeles and Chicago, who love wellness and buy self-care gifts.

Goal
First 20 orders
Why now
Store and content are ready
Next
Search ads, then a win‑back email
People reachedEstimated · first 7 days
20K40KDay 1Day 2Day 3Day 4Day 5Day 6Day 7
People reached~40K
Store visits~1.2K

No spend starts without your approval. Pause at any time.

Awaiting approvalLive ✓

MILO’s first ad campaign

Women 25–45 in big US cities like New York, Los Angeles and Chicago, who love wellness and buy self-care gifts.

mmilo.ritualsSponsored
MILO ad: a woman holding the jar by a New York apartment window
A little raspberry ritual.
3 ad versions in rotation

Campaign activity

Running
87
Store visits from ads
3,000
Ad impressions
Someone’s discovering MILO.New store visit from Instagram
Instagram
Facebook
Trying a second headline.

Another creative angle joins the campaign.

$9.78 of $15 today
Daily budget · your approved limit

Illustrative figures, not a forecast.

MILO’s first ad campaign

Women 25–45 in big US cities like New York, Los Angeles and Chicago, who love wellness and buy self-care gifts.

mmilo.ritualsSponsored
MILO ad: a woman holding the jar by a New York apartment window
A little raspberry ritual.
3 ad versions in rotation

Campaign activity

Running
87
Store visits from ads
3,000
Ad impressions
Someone’s discovering MILO.New store visit from Instagram
Instagram
Facebook
Trying a second headline.

Another creative angle joins the campaign.

$9.78 of $15 today
Daily budget · your approved limit

Illustrative figures, not a forecast.

MILO’s first ad campaign

Women 25–45 in big US cities like New York, Los Angeles and Chicago, who love wellness and buy self-care gifts.

mmilo.ritualsSponsored
MILO ad: a woman holding the jar by a New York apartment window
A little raspberry ritual.
3 ad versions in rotation

Campaign activity

Running
87
Store visits from ads
3,000
Ad impressions
  1. Campaign live on Instagram and Facebook
  2. First store visit, from New York
  3. Trying a second headline
  4. More budget to the best‑performing ad
  5. Paused the weakest version
$9.78 of $15 today
Daily budget · your approved limit

Illustrative figures, not a forecast.

MILO’s first ad campaign

Women 25–45 in big US cities like New York, Los Angeles and Chicago, who love wellness and buy self-care gifts.

Goal
First 20 orders
Why now
Store and content are ready
Next
Search ads, then a win‑back email
mmilo.ritualsSponsored
MILO ad: a woman holding the jar by a New York apartment window
A little raspberry ritual.
3 ad versions in rotation

Campaign activity

Running
87
Store visits from ads
3,000
Ad impressions
Someone’s discovering MILO.New store visit from Instagram
Trying a second headline.

Another creative angle joins the campaign.

$9.78 of $15 today
Daily budget · your approved limit

Illustrative figures, not a forecast.

mmilo.ritualsSponsored
MILO ad creative

Your new little ritual. Raspberry gummies for the moments you make your own.

milo-rituals.comShop now

Introduce MILO to a new audience

People who buy wellness treats and self-care gifts are the closest match for MILO.

Goal
First 20 orders
Why now
Store and content are ready
Next
Search ads, then a win‑back email
€15 / day for 7 days
€5Your cap: €20 / day
Total€105 maximum, paid directly to Meta

No spend starts without your approval. Pause at any time.

Awaiting approvalLive ✓
Your next marketing moveAwaiting approval

Introduce MILO to a new audience

People who buy wellness treats and self-care gifts are the closest match for MILO. Start with one product-led campaign, then add search and email.

GoalFirst 20 orders
Why nowStore and content are ready
NextSearch ads, then a win‑back email
InstagramFacebookGoogle Search · nextEmail · next
Campaign proposal · Instagram & FacebookExample
mmilo.ritualsSponsored
MILO ad creative

Your new little ritual. Raspberry gummies for the moments you make your own.

milo-rituals.comShop now
AudienceWomen and men 25–40 in France, interested in wellness and self-care
Daily budget€15 / day for 7 days
€5Your cap: €20 / day
ScheduleStarts Friday, 7 days, ads shown 8:00–23:00
Total€105 maximum, paid directly to Meta

No spend starts without your approval. Pause at any time.

EditApprove campaign

Be found in AI conversations.

Make your products easier to discover and cite when people ask AI what to buy.

AI assistantShopping

Any ideas for a small raspberry-flavored gift under $30?

Read 4 stores

MILO raspberry gummies could be a lovely fit. They come in a gift-worthy jar with 60 gummies, priced at $24. 1

A jar of MILO raspberry gummies
milo

Raspberry gummies · 60 per jar

In stock
$24View product (opens the demo product page in a new tab)

1milo-rituals.com · Product page

I keep your store running while you get on with your day.

I answer customers, follow up on abandoned carts and keep buyers updated on their orders. You get a daily summary of what happened.

  1. 9:41 AM

    Your first sale. I tell you at once, and I prepare the parcel.

    Jade Ring, size 7, 14K gold filled. The slip and the label are ready to print.

    On every plan
  2. 11:05 AM

    A customer asks if the Jade Ring comes in silver. I answer.

    From your store’s own facts: yes, in sterling silver, sizes 2½ to 14. Simple questions go out alone; anything uncertain waits for you.

    On every plan
  3. 2:20 PM

    A ring was left in a cart. I send one kind reminder.

    Once, never pushy, in your store’s voice.

    On every plan
  4. 6:30 PM

    I publish today’s post on Instagram and Facebook.

    Made from your photos, at the hour your customers are there. Hold or change it any time before.

    On every plan
  5. 7:00 PM

    And I tell you how the day went.

    One short point every evening. Or every morning, if you prefer.

    On every plan

Returns and reviews, handledYour market, studied every weekTikTok and ads on every plan

Your first video, ready the day you start your store.

Made from your brand. Ready for Reels and TikTok.

Your own in-house studio, on par with the best brands.

Videos made from your brand, ready for Reels and TikTok the day your store opens.

Videos made to sell, not just to look good.

A hook in the first second, your product up close, a clear reason to buy. Ready the day your store opens.

Ads that sell, from your own in-house studio.

Made the way top brands make them in 2026, from your products. Ready for Reels and TikTok the day your store opens.

Aris Heartmadethe Herkimer ring
OMBRE Matchathe ceremonial matcha
LOOPthe LOOP 22 backpack

Ads that sell, from your own in-house studio.

Made with the latest AI models and the ad formats that work in e-commerce.

An AI actor holding the milo jar in a New York kitchen
FollowingFor You
m

I stopped buying gummies.

Then I tried these.

@milo.ritualsA little raspberry ritual.♪ original sound · milo.rituals
A hook in the first secondBuilt on ad formats that work.
Edited by AICuts, captions and music, done for you.
Ultra-realistic AI actorHolds your product and talks like a real customer.

Your product, in the hands of an AI actor.

Ultra-realistic actors, edited automatically, ready for Reels and TikTok.

AI actor: a young man holding the milo jar in a living room
AI actor: a woman holding the milo jar in a New York kitchen

I stopped buying gummies.

AI actor: a woman in her 40s holding the milo jar on a sofa in the evening

Same product, three AI actors. Pick the one that fits your brand.

  • Ultra-realistic AI actors
  • Edited automatically by AI
  • The latest AI video models

From one product photo to a finished ad.

Your AI team writes the script, casts the actor and edits the video. You just approve it.

  1. 1Your photo

    The phone photo of the milo jar on a kitchen countermilo.jpg

  2. 2The script

    Hook
    I stopped buying gummies. Then I tried these.
    Problem
    Most taste like candy and nothing else.
    Solution
    milo is made with real raspberries.
    Review
    Now it’s my little evening ritual.

  3. 3The finished ad

    The finished ad: an AI actor holding the milo jar
    FollowingFor You
    m

    I stopped buying gummies.

    @milo.ritualsA little raspberry ritual.♪ original sound · milo.rituals

    Edited by AI · 15 s

Powered by the latest AI video models.

Ads that sell, from your own in-house studio.

Real-looking ads for every product, made and edited by AI.

mMILO@milo.ritualsLive
MILO ad with a second AI actor
AI actorCaptions by AI
Aris Heartmade@arisheartmadeLive
Product close-upEdited by AI
mMILO@milo.ritualsLive
MILO ad: an AI actor talks to camera about the milo gummies

Okay, I have to tell you about these.

AI actorEdited by AICaptions by AI
OOMBRE Matcha@ombrematchaLive
3D product sceneEdited by AI
LLOOP@loop.carryLive
AI actorCaptions by AI

Your product, in the hands of an AI actor.

Ultra-realistic actors, edited automatically, ready for Reels and TikTok.

  • Ultra-realistic AI actors
  • Edited automatically by AI
  • The latest AI video models
AI actor holding the milo jar

Same product, three AI actors. Pick the one that fits your brand.

Ads that sell, from your own in-house studio.

Made with the latest AI models, with ultra-realistic AI actors and automatic AI editing.

OMBRE Matchathe ceremonial matcha
MILOthe raspberry gummies
LOOPthe LOOP 22 backpack
  • Ultra-realistic AI actors
  • Edited automatically by AI
  • The latest AI video models

Ads that sell, from your own in-house studio.

Made the way top brands make them in 2026, from your products. Ready for Reels and TikTok the day your store opens.

Aris Heartmadethe Herkimer ring
OMBRE Matchathe ceremonial matcha
MILOthe raspberry gummies
LOOPthe LOOP 22 backpack
MILOthe raspberry gummies
  • Ultra-realistic AI actors
  • Edited automatically by AI
  • The latest AI video models

Ads that sell, from your own in-house studio.

Made with the latest AI models, with ultra-realistic AI actors and automatic AI editing.

OMBRE Matchathe ceremonial matcha
Same jar, three AI actors.
MILOthe raspberry gummies
LOOPthe LOOP 22 backpack
  • Ultra-realistic AI actors
  • Edited automatically by AI
  • The latest AI video models

Ads that sell, from your own in-house studio.

Made the way top brands make them in 2026, from your products. Ready for Reels and TikTok the day your store opens.

Aris Heartmadethe Herkimer ring
OMBRE Matchathe ceremonial matcha
Same jar, three AI actors.
MILOthe raspberry gummies
LOOPthe LOOP 22 backpack
MILOthe raspberry gummies
  • Ultra-realistic AI actors
  • Edited automatically by AI
  • The latest AI video models

Ads that sell, from your own in-house studio.

Made the way top brands make them in 2026, from your products. Ready for Reels and TikTok the day your store opens.

Aris Heartmadethe Herkimer ring
OMBRE Matchathe ceremonial matcha

Choose your AI actor.

MILOthe raspberry gummies
LOOPthe LOOP 22 backpack
MILOthe raspberry gummies
MILO · 3 / 5
  • Ultra-realistic AI actors
  • Edited automatically by AI
  • The latest AI video models

You choose how much I automate.

Your AI team does the work. You set the limits.

Let your AI team run your store within your budget, or choose which decisions need your approval.

Routine work runs on its own. Prices, refunds and ad spend wait for your yes.

MILO today

  • Replied to Sarah about shippingWorking…DoneWaiting for your yesNot now
  • Posted the new Reel on InstagramWorking…DoneWaiting for your yesNot now
  • Raised the daily ad budget to $25Working…DoneWaiting for your yesNot now
  • Offered 10% off this weekendWorking…DoneWaiting for your yesNot now
Pause anytime.One tap stops outgoing actions.

MILO’s AI team

Runs on its own

  • Answers customer questions
  • Posts on Instagram and TikTok
  • Sends order and shipping emails
  • Tests new ads
  • Weekend discounts
  • Price changes
  • Refunds
  • Bigger ad budget

Waits for your yes

Custodian, for MILO

Shall I offer 10% off MILO this weekend?

  • Price changes
  • Refunds
  • Bigger ad budget

Nothing waiting. Your AI team decides within your budget.

Pause anytime.One tap stops outgoing actions.
Pause anytime.One tap stops outgoing actions.
Saturday, October 109:41
MILOShall I offer 10% off this weekend?

MILOPosted the new Reel
MILOReplied to Sarah
MILOOrder 1042 shipped

Daily recap at 6 pm

Choose how your AI team works.

Pause anytime.One tap stops outgoing actions.
Saturday, October 109:41
MILOShall I offer 10% off this weekend?

MILOPosted the new Reel
MILOReplied to Sarah
MILOOrder 1042 shipped

Daily recap at 6 pm

Saturday, October 109:41
MILOShall I offer 10% off this weekend?

MILOPosted the new Reel
MILOReplied to Sarah
MILOOrder 1042 shipped

Daily recap at 6 pm

Pause anytime.One tap stops outgoing actions.
Pause anytime.One tap stops outgoing actions.
Saturday, October 109:41
MILOShall I offer 10% off this weekend?

MILOPosted the new Reel
MILOReplied to Sarah
MILOOrder 1042 shipped

Daily recap at 6 pm

Pause anytime.One tap stops outgoing actions.
Saturday, October 109:41
MILOShall I offer 10% off this weekend?

MILOPosted the new Reel
MILOReplied to Sarah
MILOOrder 1042 shipped

Daily recap at 6 pm

You approve
the big decisions.

Price changes and refunds wait for your yes.

Your budget. Your limit.

Ads stay within the daily cap you approve.

Custodian, for MILO

Shall I offer 10% off MILO this weekend?

MILO raspberry gummies
MILO raspberry gummiesWeekend offer · 10% off

The discount ends automatically on Monday.

✓

Pause anytime.One tap stops outgoing actions.
AI active

Stores built by Custodian.

Your product. A store that feels like your brand.

compagnons.shopBuilding ’s store…Store readyBuilt from one product photo
Compagnons · 1 / 3
milo-rituals.com
MILORaspberry gummies
arisheartmade.com
Aris HeartmadeHandmade jewelry
compagnons.shop
CompagnonsDog baskets
compagnons.shopBuilt from one product photo
The product photo Compagnons started fromThe product photo Aris Heartmade started fromThe product photo MILO started from
The photo
compagnons.shop
Compagnons · 1 / 3

I build stores that look like the best brands.

Choose a template that fits your business. Then ask your AI employee to make it yours, and keep refining it whenever you like.

milo-rituals.com
MILO product page
aris-heartmade.com
Aris Heartmade product page
compagnons.store
Compagnons product page
Product page · Demo store

Your business stays yours.

Your money, your data, your freedom to choose.

Paid directly to you.

Customers pay you by card through Stripe.

Your data stays yours.

Export your products, customers and orders anytime.

Leave any time.

Cancel your subscription whenever you choose.

Keep your current store.

Your existing store stays as it is. Your new store runs alongside it.

Start with 14 free days. Then choose how much your team works.

Every store starts with 14 days of Growth, free and without a card. Then choose your plan.

Launch

Your store, and a team that shows it every week.

$29/ month

$290 a year, 2 months free

  • Your store on your own domain. 0% fees.
  • A post every day, published for youBonus
  • 2 new videos every weekBonus
  • 3 campaign pages a month, each with its own filmBonus
  • Ads on Meta and Google ShoppingBonus
  • Cart recovery, review requests, a monthly newsletter
Start with Launch

Cancel anytime.

Growth

Your first 14 days

Your team posts every day and runs your ads.

$79/ month

$790 a year, 2 months free

  • Everything in Launch, plus:
  • 5 videos a week in HD, with your brand’s on-camera hostBonus
  • 6 campaign pages a month, each with its own filmBonus
  • Ads on Meta, Google and TikTok
  • 3 ad ideas tested per network, and visitors brought back
  • A weekly newsletter and a weekly market check
Start my 14 days

14 days free, no card.

Scale

Up to 3 stores

Daily videos and ads everywhere, for up to 3 stores.

$199/ month

$1,990 a year, 2 months free

  • Everything in Growth, for up to 3 stores
  • 45 new videos a monthBonus
  • 15 campaign pages a month, each with its own filmBonus
  • Ads on all three networks
  • Budget moved to the network that sells
  • Monthly strategy review, priority production
Start with Scale

Cancel anytime.

BonusLaunch bonus until March 31, 2027. Always included: 3 posts and 1 video a week on Launch, 3 videos a week on Growth, a video every day on Scale; 2, 4 and 10 campaign pages a month. A page’s film never comes out of your videos.

  • Ad spend is yours, with no cap from your plan: you pay Meta or Google directly, never above the daily budget you set.

Other platforms give you a store and a to-do list.I do the work.

I find your customers, post for you and answer them. You pack and ship.

You11:48 pm8 to do
MarketingOn it
SocialOn it
SupportOn it
OperationsOn it
Find customers
Run ads
Post every day
Make videos
Answer messages
Reply to reviews
Packing slips
Track orders

Questions before you start.

Still unsure? Add your product and look at the preview. It costs nothing.

Do I need a product already?

Yes: something you make or already have, and ship yourself. A photo is enough. See the MILO example

Do I need design or marketing skills?

No. Your team writes, designs and plans. You review and approve.

How much time will I need to spend managing my store?

A few minutes to approve what your team prepares. The daily summary tells you what needs you.

How do I get paid?

Customers pay by card through Stripe, straight to your bank account.

Can I stop the AI at any time?

Yes. One tap pauses everything, and prices, refunds and ad spend always wait for your approval.

Your product is all you need to start.

Add your product. Preview your store. Choose what happens next.

Works with:
14 day free trial, no credit card required.14 day free trial, no credit card required.